Kim Kardashian West’s beauty brand valued at $1bn in Coty deal

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Kim Kardashian West has agreed to sell a 20% stake in her make-up business KKW Beauty for $200m.

The sale to Max Factor and Rimmel maker Coty values the reality TV star’s company at $1bn.

It comes after Coty bought a 51% stake in her half-sister Kylie Jenner’s cosmetics business in January – a transaction which valued that business at $1.2bn.

Kardashian West, star of the long-running TV show Keeping Up with the Kardashians, founded KKW Beauty in 2017 to sell products such as lip gloss, body foundation and perfume.

Coty described her as “one of the world’s most recognised personalities” with 300 million followers on her personal and brand social media channels.

Chief executive Peter Harf said: “Kim is a true modern day global icon.”

Kardashian West said: “Partnering with an established organisation like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion.”

Source: Sky News

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